Warehouse Blog

Today we love…bright prom dresses

Okay, it may not actually be your prom anymore, but that’s no reason not to treat yourself to a delectably bright prom frock from Warehouse! Whether it’s a wedding, a party or you just feel like being the centre of attention, all eyes will be in you in one of our dazzling colourful prom dresses.

A firm favourite with us this season is the new Chiffon Panel Prom, currently available in a delicious raspberry pink or royal blue. The sheer panel and sweetheart neckline will create or shape curves to die for!

We’ve all gone embellishment mad this season so another frock we’ve got our eyes on is this Embellished Waist Detail Soft Prom Dress. All the shape without the traditionally boned structure, this hot (and we mean hot!) pink frock nails all the trends with the sharp geometric sparkle nodding to this season’s Art Deco trend.

Finally, this lipstick-red Backless Cross Detail Dress will make a seriously sexy statement. If wearing this bright red mini prom dress with cutout sweetheart neckline isn’t gorgeous enough, just spin around to show the world the fabulous cross detailed back.

For more up to the minute advice on the latest looks, access to the hottest events and exclusive discounts, sign up to our newsletters here or talk to us on Facebook and Twitter.

The Look Show - Westfield Stratford City

What have Sarah Harding and Alesha Dixon got in common? The Look Show and Warehouse of course! 

On Saturday, we donned our must-have Warehouse looks and decended upon the brand new Westfield Stratford City for the amazing Look Show. (Before popping into John Lewis to pick up a few Warehouse pieces of course!) And this year proved to be the best yet!

The lights dimmed, the music started and Sarah Harding stormed down the catwalk in non other than Shivani Chavda for Warehouse! She definitely opned the show with a bang and the atmosphere was electric as we watched her strut he stuff down the catwalk. Watch the video >

Shivani Chavda Collage Maxi

We also spotted Alesha Dixon rocking Warehouse whilst dancing along to Dionne Blomfield...

Sequin Stripe T-shirt

 

For more updates and behind the scenes access, make sure you checkout Facebook and Twitter!

London Fashion Week: Streets of Style

Here at Warehouse we've been scouring the streets to bring you the hottest looks from Somerset House, home of London Fashion Week. Take a look at the looks we loved and how you can recreate them at Warehouse.

THE SKIRT

Flowing floor length maxi skirts to calf skimming midi skirts were a definite must with the fashionistas this year, mixed with leather jackets, chunky knitted jumpers or basic separates such as jersey tees and sheer blouses to update the look for the colder season.

The Maxi Skirt

Add a luxe leather biker jacket to keep out the chill

A chunky knitted jumper creates a laidback look

 

Get the look

Quilted leather biker jacket

Colour block orange maxi skirt

Cream knitted jumper

Pleated maxi skirt

 

The Midi Skirt

A simple shirt nipped in at the waist creates a ladylike silhouette


Add texture to your look with leather or lace

 

Get the look

Embellished cream blouse

Black pleated midi skirt

Gold clasp belt

Basic zip pocket tee

Pleated lace midi skirt

 

More streets of style straight from LFW will be coming soon, so be sure to keep a lookout for more wardrobe inspiration!

Remember to talk to us on Twitter and follow us on Facebook for exclusive offers and behind the scenes access to Warehouse.

The BFC journey: The Launch!

The morning after the night before and we're still buzzing from the Shivani Chavda for Warehouse launch party!

From (L-R) Emily Smeaton, Jaz our campaign model and Shivani Chavda

 

You couldn't miss the hive of activity at our Argyll Street store from the innovative window display featuring the stunning photography from our photography winner Emily Smeaton to the Shivani Chavda printed 'red' carpet leading our customers into the 'In my wildest dreams...' collection.

With a glass of bubbly on entry, our DJ spinning tracks and bespoke Shivani Chavda nail art from Nail Rock, it was definitely a night not to be missed.

Shivani Chavda Nail Art from Nail Rock!

Get your hands on the exclusive collection here and keep a lookout for more snaps from the night coming soon!

The BFC journey: Shoot day

The big day is finally here!

Emily: We arrived at the beautiful Barbican Conservatory at the Barbican Centre early to help pack the van and race over to unload and start setting up for the shoot. Once the model was ready - my first professional shoot began...

Thankfully by this point my nerves had been replaced by excitement and i couldn't wait to get going. The first look was shot without any problems and soon I was on to the second and then 3rd before lunch. The afternoon went almost as smoothly, there was a small accident with a piece of equipment being blown into a pond, but other than that everything ran to time and I was really enjoying myself!

I'd really like wednesday to happen all over again!

Shivani: Shortly after arriving I was introduced to the hair and make-up artists to brief them on my collection and show them images of how we envisioned the styling to look like. It didn’t take them long to get straight into it, and I watched as Jaz, our model, was transformed into the wild queen of the jungle I had imagined wearing my collection!

After each look was shot, I dressed Jaz in the next and we moved from one spot to another within the garden. It was really lovely seeing someone in my garments again after so long, and the surroundings couldn’t have been more perfect for the campaign.

 
 Keep a lookout for the final images which will be coming soon! 

VFNO - The Warehouse street style winner!

We've chosen Carla as our street style winner from last night who has won £250 to spend in our Argyll Street store!

We loved her simple style and thought she looked effortlessly chic in her floor skimming maxi skirt, lust-after leather jacket and cropped tee. Here she is holding her must-have Warehouse piece, the Mod Print Dress

Get our winners look...

Split Maxi Skirt £45

Quilted Biker Jacket £150

 

Take a look at our runners up from last night here...

VFNO - The Street Style runners up!

Our British Fashion Council's Colleges Council photography winner Emily Smeaton was busy snapping your looks at the Warehouse and Vogue Fashion's Night Out party last night and our team at Head Office have shortlisted these three fashionistas as our runners up - the winner will be announced shortly so watch this space!

 

We love how Amelia mixed her bold midi skirt with studded leather jacket for a pretty yet tough look. Get Amelia's style...

Midi Skirt £38

Leather Jacket £160

 

 

Laura and Sarah (L-R) mixed key AW pieces with denim for an effortlessly cool laidback look, paired with brogues this is a style to love. Get their style...

Two tone blazer £70

Colour block blouse £35

 

Denim shorts £25

A printed dress with an oversized blazer and a nipped in waist make for a perfect transitional look and Tegan hits the nail on the head! Get Tegan's look..

Printed tea dress £48

Circle detail belt £20

 

Keep a lookout for the winner who will be announced soon! Checkout more snaps from the night on the Warehouse Facebook page...

Vogue Fashion's Night Out - The Warehouse roundup!

Fashionistas in force, hundreds of street style photos and empty bottles of Gallo wine can only mean one thing: VFNO has once again been an event to remember at Warehouse!

The live DJ, flowing drinks and of course the gorge fashion, set the tone for a night overflowing with style. From exclusive goodie bags for the first 50 customers to our street stylers on the hunt for the hottest looks of the evening, our Argyll Street store was buzzing with activity!

 


For more party snaps, visit our Facebook page

We're busy trawling through your style from the main event to see who will win £250 vouchers to spend in store and will post the winner later today so keep your eyes peeled...

If you weren't able to pop into store fear not, we've got 20% off in all stand alone stores till today and 20% off online till midnight!

Shop online...

Find your nearest store...

Vogue Fashion's Night Out - A night not to be missed...

Join us tonight for an evening of music, drinks and all things fashion at our Argyll Street store from 6pm to celebrate Vogue Fashion’s Night Out!

Toast the evening with us with a glass of bubbly where Warehouse style gurus will be on hand to offer styling advice and guide you through the season must-have trends.

You’ll be in for exclusive treats on the night including a free goody bag for the first 50 customers to spend £50 or more, containing Nail Rock and Eylure fake eyelashes, plus we'll have our favourite DJ in store keeping you entertained all night.

If that’s not enough, dress to impress and strike a pose for our WareStyle Awards. Photographer Emily Smeaton will be taking pictures of our best dressed customers, get snapped to be in with the chance of winning a £250 shopping spree and Nail Rock treats!

Terms and conditions apply, visit warehouse.co.uk for more information.

The BFC journey: Spotted in The Sunday Times Style

SPOTTED: Shivani Chavda's debut collection and Emily Smeaton's gorgeous campaign photography in The Sunday Times Style...

Shivani: I turned the page and there was my collection, it was great to see it in the Sunday Times Style!

Emily: It was amazing to see my photography actually printed in a magazine!

Keep a lookout for behind the scenes at the campaign shoot, coming soon and sign up to be the first to know when the collection arrives in store and online...

The BFC journey: Shivani Chavda

It’s all go here at HQ since Emily, the photography winner started… From starting to plan ideas for a launch party in Warehouse Argyll Street to fitting samples and researching locations to shoot my collection! 

There’s so many things I envisioned for the launch party, and after having brainstorm with the marketing team to discuss ideas, they all seem to be do-able which is awesome.

Later on in the week we fitted the samples to the models making note of changes that needed to be made. Seeing the samples on the model started making it all feel real again, I can’t wait for it to be in store!

Window display inspiration

I also had a meeting with the Visual Merchandising manager Belinda Carver, about how I envisioned the store windows to look. It was far too much fun to be called work planning my shop window, and I’m incredibly excited to start making it a reality...

Keep a lookout for posts from both Shivani and Emily our British Fashion Council's Colleges Council winners over the next few days to follow their journey…

The BFC journey: Emily Smeaton

My first few weeks with Warehouse have all been a bit of a fast-paced blur!

Shivani and I have been busy researching and preparing for the shoot, from ordering equipment looking at the latest hair and make up trends, there’s so much to do in a short amount of time! The main task this week was to hunt down possible locations for the shoot, one of which was the gorge Kew Gardens and the other was an amazing Barbican Conservatory at the Barbican Centre. Both were great but the latter had the edge and I fell in love with the colourful setting. Now we just have to wait to see what the images will look like!

Snaps from the Barbican Conservatory at the Barbican Centre

I’ve been working with the in-house photographer to learn more about lighting and composition which has been a great and had the amazing news that I would also be shooting the jewellery lookbook which will be in stores in September! It went really well and was definitely eye-opening - I hadn’t realised quite how much precision goes into each photograph. It’s been good preparation for the main campaign shoot and I’m looking forward to the big day now!

Keep a lookout for posts from both Emily and Shivani our British Fashion Council's Colleges Council winners over the next few days to follow their journey…

And the photography winner is...

We've updated you about our lucky design winner and the time has come to announce the much anticipated Warehouse & British Fashion Council Colleges Council Photography winner! We are beyond excited here at HQ for the new arrival to the team: Emily Smeaton...

The recent graduate pictured above hard at work on her first day was chosen from 100’s of entries for her eye for detail and creative flair. Not to mention her gorgeous photography!

Emily will be given the once in the lifetime opportunity to direct and shoot the next campaign for Shivani’s collection and has already been thrown into the deep end during her first few days at Head Office.   

Emily: I was so excited to win, I jumped around for a fairly long time and then told anyone that would listen about it. The prospect of working for such an influential company and being given the massive opportunity to photograph a campaign shoot is really exciting.

Keep a lookout for posts from both Emily and Shivani over the next few weeks to follow their journey…

Make sure you become a fan and follow us on Facebook and Twitter to receive all our updates and to be kept up to date with all our exclusive events and offers!

From desks to pavement: Warehouse sponsored walk update!

In total the team raised £5,394 for the Evelina Children's Hospital and the British Transplant Games - thank you to everyone who donated and helped them along the way!

Take a look at the snaps from the day below...

Pre-walk warm up outside our Westfield store

Outside our Argyll Street store

Still looking glam at the finish line

A big thank you to everyone involved!

 

If you want to find out more from the team at Warehouse, make sure you're following @WareStyle on Twitter and visit us on Facebook

From desks to pavement: Warehouse sponsored walk!

Last Christmas we were set the task of transforming the Evelina’s Children Hospital into a winter wonderland and throwing them a Christmas party to remember! Take a look at how we got on here…

After the great success of our last event, we wanted to raise more money for the amazing charity that provide both routine care and life-saving treatment for over 100,000 children a year. 

Tomorrow, the buying team are swapping their heels and desks for trainers and pavements as they set out on a sponsored 10 mile walk from West London to East London visiting 10 Warehouse stores along the way to support of the annual British Transplant Games.

The games will take place over four days in Belfast and all the children competing will have undergone a lifesaving transplant. The event is a wonderful experience for the children and their families, and a real celebration of life!

So, if you’re out shopping on your lunch break keep an eye out for our Warehouse walkers and if you would like to sponsor the team please click here.

Keep an eye out for more updates on Twitter to find out how the team got on!

And the winner is...

Great News! Following up from our recent blog entry, which gave you all a sneak peek on the happenings of the British Fashion Competition judging panel day, we are delighted to now announce the Warehouse & British Fashion Council College's Council Design Competition winner, Shivani Chavda!

 

The 23 year old Londoner pictured above wowed the judging panel with her amazing collection inspired by 'animal illustration, surreal art and exotic animals potraying a wild woman'. Shivani studied BA (Hons) Fashion Design at De Montfort University and has already started to make a name for herself after winning Young Designer of the Year at The Clothes Show Live in 2010!

 

We recognised her exceptional talents and she is now being given a once in a lifetime opportunity to see her own designs produced and sold in Warehouse stores later this year. She has begun her internship showing exceptional design ability in the design department whilst working hard with marketing team at Warehouse!

Shivani: I’m really excited to see all that goes into taking my designs and getting them ready for production. Being involved with all aspects will be a great learning experience for me. I can’t wait to see the final product in stores!

Stay posted right here on our blog for more from Shivani and we're close to annoucing the photographer winner too, so watch this space!

Become a fan and follow us on Facebook and Twitter to recieve all our updates and to be kept up to date with all our exclusive events and offers!

Festival Fever: Streets of Style

It's festival period! We've jumped on the festive band wagon and set out to the Hop Farm Music Festival, Lounge on the Farm, WakeStock & Latitude with our competition winners! Days were filled with special performances from several great acts by the likes of Prince, Tinie Tempah and Eliza Doolittle. If you want to win festival tickets, enter our Festival Fever Ticket Giveaway...

 

We snapped the hottest looks to give you inspiration for your festival wardrobe…

Get Floral

Steph from buying shows us how to work fab florals with this gorge playsuit!

Floral Playsuit

Floral prints are a definite festival must have! Add a dash of colour into your summer wardrobe this year with bright prints

Mod print dress

Silk botanical print halter dress

Petal off shoulder top


Bright Whites

Jump in with the hottest new trend this summer and get noticed with some clean looking whites!

 

Cutwork tunic

Wrap clean shell top

Lace short


Get Maxed Out

The maxi dress seems to be a timeless piece and yes they are back this summer. Why not invest in a fabulous maxi!

Back tied floral maxi dress

Silk magnolia print maxi dress

Sunflower print maxi

 

Keep it simple

Wear a minimalist blouse with gorge simple detailing and style up with a pair of skinny jeans, you're ultimate style saviour

Roll sleeve blouse

Ultra Skinny Jeans

If you would like to be kept up to date with all our exclusive event pics and offers, follow us on Facebook and Twitter to see receive all our updates!

Warehouse & The British Fashion Council Design Competition

For the third year in a row, we have joined up with the British Fashion Council to offer fashion graduates a fab opportunity and this year it’s even better: As well as offering a design student the chance to create their own collection, we’re also offering a photography student the chance to shoot the campaign!

Students from all over the UK submitted their collections and portfolios which our judging panel of industry insiders, including Anne Tyrell, Chair of the British Fashion Council Colleges Council and Tiffanie Darke, Editor of the Sunday Times Style Magazine, carefully whittled down to 12 finalists. Eight fashion design and four photography students were invited to showcase their collections at our Panel Day to select the lucky winners.

The chosen winners will have a once in a lifetime chance to complete work experience at Warehouse HQ, giving them the opportunity to launch their career in the fashion industry. Check out our sneak peek snaps from the Panel Day and keep checking to see the latest from the competition...

The Panel Day - Behind the scenes

8 design and 4 photography students were shortlisted from 100s of entries to showcase their talent to our prestigious judging panel and the day started off with a buzz with our stylist team and models arriving early.

The designers and photographers began to arrive promptly with their portfolios in hand and the best of their collections they had on offer… Amazing! Their young and individual styles ranged from rock metal chic to luxurious & nostalgic 50’s inspired occasion wear. Pieces were wonderfully embellished, carefully embroidered to precision and wowed the Warehouse press and marketing team. Judge Anne Tyrell, Chair of the British Fashion Council’s Colleges Council, mentioned that candidates with ‘creativity, excellence of design & suitability for Warehouse’ will definitely catch her eye.

A beautifully embellished skirt by Catarina Holm of Westminster University

Designs from the students of Kingston University

The sneak peak of Laura Carew Gidson's collection from De Montfort University

A piece by Ume-Roman Sacaranie from De Montfort University

The student photographers continued to buzz around the set and get shots of the models, designers and much more. Student photographer Valentina Mutoni, told our Marketing team that her style of photography style was stimulated by ‘eccentric people, colour androgyny and the power to be free and unique’.

Valentina Mutoni's designs from Salford University

Emily Smeaton from Ravensbourne

Clare Piper from the University of West England Bristol at work

Overall the day was bursting with young hot talent and was a day to remember for all that took part. Words of advice for any students wishing to get into the fashion industry from Anne Tyrell, Chair of the British Fashion Council Colleges Council,

“Have strong ideas & work hard. Skill, technical ability, constant research and new ideas are an essential.”

Watch this space to find out who the winner is and for more behind the scenes access!

Place your bets... NOW!

Royal Ascot has arrived and that only means one thing: an excuse to dress up and go out with the girls of course! This year Warehouse decended upon Ascot in the only way we know how: in style...

The weather was perfect for getting those beautiful summer frocks on and the girls looked incredibly glam, rocking their must-have Warehouse pieces.

 

 

Clarissa from marketing looking amazing in the belted cape back dress



Belinda rocking our tribal print maxi dress



Amy in our colour block glamazon dress, so popular its sold out!

 

Whilst the girls were placing their bets, those of us in the office picked out our own summer winners that will definitely turn heads at any hot event! 

Ultimate simplicity dress

 

Silk cowl belted wrap dress

 

Orchid print cross back halter dress

Shield print maxi dress

Oversize rim hat

70s straw crossbody

If you would like to be kept up to date with all our exclusive event pics and offers, follow us on Facebook and Twitter to see recieve all our updates!

Help Warehouse earn our crown...

The voting is closed - thank you to everyone who voted!

One of the most important nights in the shopping calendar, the Lorraine Kelly High Street Fashion Awards celebrates the best of the British High Street on Thursday and Warehouse needs your help to earn our crown! We have been nominated by Glamour editor and industry insider Jo Elvin, celebrity stylist Mark Heyes and fashionista Sophie Ellis-Bextor for ‘Best Trendsetter’ and the winner is decided by the queens of the high street, our super stylish customers.

So, if you can’t live without that must-have Warehouse dress, can’t walk past without popping in or can’t wait till your lunch break so that you can do a spot of online shopping, then why not share your love for Warehouse and cast your vote?

The voting is now closed - thank you for your support!

Calling all students, 20% Discount! Ends 31st May

Want to save some money & look great too? Make sure you grab 20% discount on any of your purchases at Warehouse in-store & online! (Simply click here) Stand out and get your self looking glamorous for this summer term, whether it’s for a fun revision session with the girls or enjoyable nights out to de-stress after exams.

Summer Days

Navy Belted Playsuit

Woven sandal

50s Look Sunglasses

Straw Box Bag

 

Lectures

 

Stone Stitched Top

Suede 70's Cross Bag

Denim Capri Jeans

Large Leopard Snood

 

Night Out with the Girls

Embellished T-Back Dress

Waterfall Dress

 

Beaded Back Skater Dress

 

Daytime Classic

Tie Front Blouse

Denim Kick Flare Jeans

Coral Flower Scarf

Metallic Detail Straw Bag

If you would like to be kept up to date with all our new offers, follow us on Facebook and Twitter to see recieve all our updates!

A Right Royal Knees Up

Union jack flags, instore wedding parties, red lippy, our Fashion Targets Breast Cancer t-shirt, Kate’s dress, Prince Harry in uniform and the infamous kiss on the balcony... If you didn’t catch the royal wedding over the weekend, it is safe to say that you ‘royally’ missed out!

Our instore royal wedding parties

From local street parties to heading to Trafalger Square and watching in the park to viewing from the comfort of your sofa, however you commemorated the wedding we hope you celebrated the only way possible – in style!

 
Rhian from marketing celebrated on Clapham Common

Simi from marketing went to a street party in Shoreditch

Joining thousands, we watched with baited breath to see a glimpse of the all important dress and were thrilled to hear that it was designed by none other than Sarah Burton from Alexander McQueen. It’s safe to say, stepping out of the wedding car escorted by father of the bride, Michael Middleton, Kate looked absolutely gorge in her delicate couture lace dress.

If like us you are mourning the buzz of the royal wedding, pick up these pretty lace pieces and who knows, you might just snag yourself a prince of your own when out on the town!

Lace Dress

Oversize Rim Hat

 Ultimate Simplicity Dress

Lace Shell Top


Lace Cardi

Wide Brim Floppy Hat

 

…And we couldn’t comment on the wedding without mentioning singleton Prince Harry who we are sure put on an after-party that didn’t disappoint!

Where did you WARE yours?

Got your exclusive Fashion Targets Breast Cancer t-shirt to celebrate the Royal Wedding?

Well now all you need is an outfit to go with it! Enter our competition to be in with the chance of winning a brand new £250 summer wardrobe!

Where did you WARE yours?

All you need to do is follow these simple steps:

1. Take a pic of yourself rocking your FTBC t-shirt
2. Upload it to our facebook or twitter page (@warestyle)
3. Let us know where you wore yours!

Take a look at the people we've snapped wearing their t-shirt...

Alesha Dixon rocking hers at the gym

One of the lovely buying team rocking hers at work

THE JUDGES: The lovely Siofra from Fashion Targets Breast Cancer will be one of the judges of the competition. She is rocking her t-shirt with stripes at work

THE JUDGES: Natalie from Fashion Targets Breast Cancer is the other lovely judge of the competition. Seen below mixing biker chic leather with her t-shirt!

 

So, where did you WARE yours?
Let us know on facebook or twitter

Style Studio TV: Behind The Scenes!

Take an exclusive sneak peek of our NEW Style Studio TV featuring spring/summer’s hottest trends! Make sure you keep an eye out for the video which is coming soon and in the meantime, get your Style Studio TV fashion fix here.

 

Standout separates with gorgeous detailing create an effortlessly glam look

Our makeup artist puts the finishing touches to one of the looks

 Beautiful bold brights make an appearance for the second theme

A quick break between takes!

Like our facebook page and follow us on Twitter to get more behind the scenes access!

International Women's Day: Style Icons

Today is International Women’s Day and to help celebrate, we have chosen our most envied style icons…

Kate Moss

Need we introduce Kate Moss? As a firm fashion fave, she is well known for her fashion forward looks whether it’s dressed down denim or glammed up frocks, Kate always manages to look effortlessly fab.

Olivia Palermo

From overseas, socialite Olivia Palermo is widely recognised for her up-to-the-minute style and her ability to mix cool classics with a young, edgy feel.

 
 

Sarah Jessica Parker

Known for her style on screen and off screen, SJP never fails to disappoint. With a pair of heels in tow, she is well known for adding a feminine twist in pretty pleats or nude neutrals.

 

 

Jessie J

The new girl on the block, Jessie J has wowed audiences with her performances and style. A fan of mixing bold brights and leather, we are waiting with baited breath to see what her next look will be.

Cheryl Cole

The English starlet has had viewers tuning into the X Factor just to see what her latest look will be. Always looking glam, she is constantly on top of the fashion charts.

 

Emma Watson

Emma Watson has evolved since her days as Hermione Granger and is now just as well known for her fashion after recently winning Style Icon at Elle’s Style Awards.

 

Alexa Chung

Alexa Chung is known for her quirky yet cool style and received many fashion accolades since her time in the spot light.

Let us know who you would choose as your most envied style icon on facebook and twitter!

HOT OFF THE PRESS: Has the John Galliano show been cancelled?

Transport yourself to Paris Fashion Week and there is the normal hyped atmosphere that comes with such an exciting event in the fashion calendar, yet this buzz is different. This buzz is the topic on everyones lips...John Galliano.

Earlier this week, Galliano was fired from Dior after racist comments that were allegedly filmed in a Parisian Cafe. Normally one of the most theatrical shows at Fashion Week, there is now a different rumour in town. It has been reported that the show is to be cancelled.

According to AFP, 'The Galliano show is cancelled in favour of a presentation on Sunday for the press and buyers.' From an anonymous source.

What are your thoughts? Do you think it should be cancelled? 

London Fashion Week: Streets of Style

Whether you're heading to London Fashion Weekend or planning a payday shopping spree, take a peek at our must haves from our street style snaps taken at LFW. Inspiration for your weekend wardrobe sorted!

Look 1: Mac-simize

A firm fashion fave for our unpredictable weather, the mac is a true investment piece that will see you through the seasons. For an instant update pair yours with a statement scarf or add a belt to define your waist.

 

 

  

Look 2: Old School

According to the fashion elite in London, the must have arm candy of the moment is the leather satchel. From lust after brown to an injection of colour, this is the only bag to be seen on your arm this season!

 

 

 
 

For more style inspiration, take a look at our street style post from earlier on in the week!

 

Get more behind the scenes action, exclusive competitions and more, make sure you follow us on Facebook and Twitter. 

The Look Show Low Down

Last week, fashionistas flocked in their hundreds to Bloomsbury Square where Victoria House played hostess to one of the hottest events of the year: The Look Show 2011.  And with it being the must-have ticket of the year, here at Warehouse we couldn’t refuse the invitation!

Four lucky Warehouse fans won tickets to come along and see all the action for themselves. All four girls said they were shocked and surprised to find out they had won the tickets, apparently none of them ever win anything!

 
 
 Winner Tasha, champagne in hand, wearing a beautiful Warehouse blouse. Buy it here.She describes her style as 'fun, flirty and fabulous.'

 
Winner Rosie and her friend before the show.

We were treated to champers, goodie bags and even a pop up photobooth! The atmosphere was buzzing.

The paparazzi were out in full force to get their photos of the celebrity guests. Zoe Salmon, Sophie Ellis Bextor and Emma Willis were amongst the famous faces that graced the front row and we even managed to get a cheeky snap of none other than New York’s classiest fashion lover, Olivia Palermo.

 
The show kicked off with the amazing Alexis Jordan entertaining us all with her beautiful voice and then it was time for the fashion! The highstreet stores were all showcasing their new collections and we sent the following must have pieces down the runway...Keep an eye out for our exclusive video from The Look Show, coming soon!

 

 

Team the Paradise Stripe Maxi Dress with sandals for daytime-chic or with heels for a glamorous evening look.

 

 

And what’s not to love about the safari-chic trend? The Belted Paperbag Trousers are a must-have this season!

 

 
Winners Jennifer and Lucinda with their plus ones

We caught up with our winners after the show to find out what they thought. Rosie, 20, from Brighton said her favourite trend from the show was ‘block colours, as they will be great for uplifting [her] spring wardrobe.’ And Jennifer, 22 from Bournemouth adores the 70’s vibe for this season. She said, ‘it’s so feminine and floaty, what’s not to like?’ We completely agree, Jennifer! 

And after all the excitement of the show, the girls were eager to rush out to Warehouse to get their hands on our latest items. It would seem they are lovers of leather:  Jennifer wants the leather-look Washed PU Shorts and Rosie loved the Leather T-shirt . She reckons ‘it would look great with a pair of city shorts!'

 

Tasha couldn't wait to get her hands on this Animal One Shoulder Maxi Dress explaining it 'is the perfect way to inject the animal print trend into your wardrobe this spring/summer.'

 
 

Get yourself down to your nearest Warehouse store or shop online to update your wardrobe with this season’s trends!

To get more behind the scenes action, exclusive competitions and more, make sure you follow us on Facebook and Twitter.

.

London Fashion Week: Streets of Style

London Fashion Week has arrived, so we've been busy snapping London's most stylish at Somerset House, the home of LFW, bringing you the latest trends.

Look 1: Tough Love

Sheer chiffon or feminine florals mixed with cropped biker jackets create an edgey, 90’s grunge look that means you can start wearing spring dresses now. To complete the look, opt for the must have hair trend of the moment: dip-dyed!

Look 2: Pleats Please

Whether its midi, mini or maxi, pleated skirts are a must have. Wear with a leather jacket or boyfriend blazer and complement the statement skirt with a simple back to basics top. 

Look 3: Buttoned up

Sheer shirts and pussy bow blouses have been a firm fashion fave this week. Mix and match yours now with high waisted shorts or take the look to a different level and wear bold brights under a sleeveless dress.

Keep an eye out for more from LFW coming soon, in the meantime follow us on facebook and twitter for behind the scenes access and exclusive competitions!

Last night at the Fashion Revolution Most Wanted Party

Last night the Soho Hotel was a hive of activity as top fashion bloggers in the industry headed to the Fashion Revolution Most Wanted Party in conjunction with vouchercodes.co.uk

With the promise of cupcakes, canapés and cocktails and a private screening of every girls favourite film Marie Anoinette, how could anyone refuse?!

Here at Warehouse, we donned our must have pieces (including this fab Animal print blouse) and headed to the venue where we were greeted with mini fish and chips and a room buzzing full of fashionistas. Perfect!

Rhian from Marketing with her mini fish & chips!

Get her look here

Mingling with fellow bloggers

After mingling with bloggers and making sure we had our moment in the spotlight at the photobooth, we grabbed our popcorn and headed into the private screening to watch Marie Antoinette.

Photobooth fun

Popcorn please!

To get more behind the scenes access here at Warehouse make sure you follow us on facebook and twitter

LIVE Sneak peak: Style Studio TV 'Behind The Scenes!'

Take a sneak peak of our new Style Studio TV featuring spring’s hottest trends live from the studio! Keep an eye out for the video which is coming soon! In the meantime, get your Style Studio TV fashion fix here.

 

Like our facebook page and follow us on Twitter to get more behind the scenes access!

SPOTTED: Pixie Lott Christmas Shopping in WAREHOUSE!

 
The gorgeous Pixie Lott braved the snow last night to pop down to our Argyll Street store to pick up some fab pieces to wear over the Christmas period. 

 

Pixie's Christmas essentials included...the cute Bobble Jumper, our Two Tone Dress and the fab Leather T-shirt.
 
                
 

Make sure you keep updated with more celeb spots and the latest offers by following us on Facebook and Twitter.

Merry Christmas Love Warehouse x

 

The Main Event!

Finally the day arrived for the Evelina Children's Hospital Christmas Party! The Warehouse team turned up bright and early to create the festive, Narnia themed setting...

 

The Winter Wonderland was laden with amazing gifts and tasty treats...

 
There was face painting, cookie decorating and carols for all to enjoy...

 
There were even some VERY VERY special guests...

 
SANTA!

 

Frankie and Mollie from The Saturdays came along to join in the fun...

 
As well as Paije Richardson from the X-Factor!!

The party was a huge success, thank you to everyone who was involved for all their hard work.  Warehouse are continuing to raise money for The Evelina Children's Hospital and will be collecting donations at the Christmas Party tonight...stay tuned for all the insider gossip from the night!

 

 

Time To Get Creative

Fuelled with a dash of red wine and a lot of pizza the team at Warehouse HQ set to work on the winter wonderland for the Evelina Children's Hospital Christmas Party. After being divided up into teams we set to work - some of us were on paper chain duty,some snow flakes and lots were wrapping the hoard of amazing gifts! It all came together and everything is all boxed up and ready to be taken to the hospital to create the Narnia themed grotto. Not long to go now…we’ll keep you posted.

 
SNOW FLAKES!

 
WRAPPING!

 
POM POMS!

Charity Christmas Party…One Week In, One To Go!

Plans are coming together for the Evelina Children's Hospital Christmas Party, everyone at Warehouse HQ have been pulling their well connected strings to give everyone invited an afternoon to remember! Friends and colleagues have kindly donated decorations, lights, toys, C.D’s even i-Pods and a Nintendo Wii for the kids and toiletries, nail varnish and chocolate for the staff. A pianist and singer has been booked to perform everyone’s favorite Christmas tunes…it’s all coming together!

The fabulous Warehouse designers have created a hand drawn poster which will be put up around the Hospital as well as being used as a special invitation. 

 

Tonight the whole Warehouse team is having a lock in at the office to build the amazing Narnia themed decorations…make sure you follow us on Facebook http://www.facebook.com/pages/WAREHOUSE/65927187960 and Twitter http://twitter.com/#!/warestyle to see how we get on.

P.S There’s an exciting celebrity guest in the pipeline…watch this space!

WAREHOUSE CARES

This Christmas, Warehouse have set to work to bring the children at Evelina Children's Hospital an amazing Christmas Party!

The Evelina Children's Hospital provides both routine care and life-saving treatment for over 100,000 children a year and we want to make this Christmas one to remember for staff and kids alike. Here at Warehouse HQ we are all clubbing together to bring them fab presents, festive treats and a seasonal spectacular to rival all others.  We've been given the task of turning a beautiful space in the hospital into a Narnia Themed Wonderland...stay tuned to see how we get on in the coming weeks.

    

Learn more about the great things that The Evelina Children's Hospital do by visiting their website: 

http://www.guysandstthomas.nhs.uk/services/childrens/evelina/evelinahome.aspx 

 

 

Behind the scenes at our shoot with Grazia magazine!

If you have picked up a copy of this week's Grazia you will have seen that we have teamed up with the fashionista's bible for a fabulous shoot showcasing some of our sought after Christmas collection.

Check out some sneeky, behind the scenes shots from the day below.

Hair and make up...

 

 

On set...

 

 
 
 

Shop the looks...

 
 
 
Shop Grazia's top picks from our Christmas collection here.

MAKE A STATEMENT!

We hit the mean streets of East London to see what the cool kids were wearing this week.  It seems that a statement coat is the item de jour for any fashionista.  From gorgeous capes to stand out checks, fabulous coats come in many guises...

Bring out your inner animal in a leopard print number…

 

                       

 

Stand out from the crowd in bold checks…

 

                 

 

Work the rock chic look in a leather jacket…

 

          

 

Get the season’s must have shape…the cape…

 

                     
 

Check out SSTV: Coat Parade – for all the hottest coat styles!  http://www.warehouse.co.uk/stylestudiotv/content/fcp-content?startVideo=640495774001

The 'Exclusive 10' launch!

On Thursday we celebrated the launch of the Exclusive 10 dresses collection at our Argyll street store.  Elite models from the Elite Model Look competition showcased a few of the stunning dresses while Warehouse fans were invited to shop the collection for the first time.  We spotted Lady Victoria Hervey sipping champagne and snapping up the amazing Rose Ruffle Shift Dress.

The ‘Exclusive 10’ dresses collection are limited edition, collectors pieces so make sure you get yours now from the following stores: Argyll Street, Warehouse at Selfridges London, Warehouse at Westfield London, Glasgow Buchanan Galleries and Liverpool One.

 
 
 

            

LONDON FASHION WEEK STREET STYLE: CLASSIC TAILORING WITH AUTUMNAL STYLING

If clean and chic is the look for you this season look no further than the streets at London Fashion Week for inspiration and Warehouse to make it a reality!

Today holds the second installment of our street style snaps from LFW’s main venue – Somerset House. Tailoring is always seen at fashion week but this week showed us many different ways to wear it. Forget the trouser suit it’s time to style up in tailoring.

Look 1: The Grey Jumpsuit

Jumpsuits needn’t be kept for a night on the town. Team with an oversized bag and some flat brogues for a relaxed yet directional day look.

 

         


Look 2: The Wide Leg Trouser

This season is all about the super flare. Dress them up or down, team with heels of flats these are a shape not to be missed.

 

          


Look 3: The Chino

Chinos are not a new concept but how about wearing them in a new way? Team with a fine knit jumper and neck scarf for a casual, autumn look.

 

      

    
 

Daisy Craver London Fashion Week event!

On Monday afternoon the British Fashion Council Show Space reception was a hive of activity as Daisy Craver launched her exclusive collection as part of London Fashion Week. The fashion pack gathered to sip champagne whilst models strutted their stuff head to toe in gorgeous Daisy Craver pieces.  Daisy’s back again to tell us more about her evening:

‘WOW...what a week it's been! The venue looked amazing - we had put out huge cut outs from the photo shoot and a rail showcasing the garments

Friends, family, tutors from university arrived to support me. It was so amazing to see my tutors who had helped me through the entire collection and followed the process from beginning to end. I was so touched that they all came.

BabyDrum played again; they looked fabulous and played a great DJ set...Thank you girls. The champagne was flowing and everyone seemed to be having a good time, I know I was!

I can’t even express exactly how it all felt and how wonderfully the event went! Thanks to everyone who made it so special.

Should I come back to earth now?’

Daisy x

Once again BabyDrum (super cool DJ duo) were on hand to provide the musical backdrop and answer a few questions about the evening’s fun and games:

  

Hi BabyDrum are you having a good time?

Ami: Yea it’s been so much fun.  There’s an amazing atmosphere and the collection looks gorgeous!  Everyone seems to be having a great time.

Glad to hear it! What has inspired your playlist for tonight?

Hannah: Daisy’s collection firstly, it has a rock edge and we wanted to reflect that in the music.

Ami:  We wanted to do rock but with a fun edge.  We’ve played a real mixture of stuff, some old and some brand new…just to keep things interesting!

Just quickly so you can get back to the music…What are your favourite pieces from the collection?

Ami: I’m usually a trousers girl so I LOVE the studded trousers they are amazing! I’m wearing the Marble Print Drape Front Dress tonight and I feel so comfortable and sexy!

Hannah:  I’m wearing the Daisy Craver Studded Dress, for me it’s the perfect mix of feminine and edgy.  I’ve rocked it up with some heeled Dr Martins!

Thanks BabyDrum!  Check out their myspace http://www.myspace.com/babydrum, signed to Deconstruction-Sony

LONDON FASHION WEEK STREET STYLE: 90S GRUNGE- HOW TO WEAR IT

It’s that time of year again…London Fashion Week! That’s right, fashionistas the world over are in the capital this week dressed in their finest and we’ve been out snapping them for you to feast your eyes on.

A look that has been huge on the cobbles of the British Fashion Council venue, Somerset House this week has been 90s grunge. Cute over the knee socks, florals, knitwear and ankle boots or wedges are teamed with headbands and trilby and pork-pie hats. The key is to get a good balance between pretty and feminine and casual, rock ‘n’ roll. Layering is also key to this trend but the most important piece to round off the look and really channel that inner Courtney Love is a pair of round sunglasses.

Get the look:

LOOK 1

 

          

 

LOOK 2

 
 

          
 

LOOK 3

 
 

      

Stay tuned for more London Fashion Week street style…

Daisy Craver Collection Launch Night!

Winner of the Warehouse and British Fashion Council Colleges Council Design Competition 2010, Daisy Craver launched her exclusive collection at our Argyll street store on Thursday night.  Guests were invited to shop the collection for the first time and celebrate with Daisy!

Here Daisy gives us her own personal account of the evening’s event:

‘I haven’t been able to concentrate for about a week now, I’ve been WAY too excited about my collection launching in store.

The day kicked off with an early start, as I needed to go to the Argyll Street store to dress the window and the mannequins and generally make sure everything looked perfect.

We filled the windows with huge cut outs from the photo shoot (My housemates were asking if we can keep the cut outs for our living room)!

                                        
 
I had the most incredible evening!! I felt so proud watching shoppers look at my work and take pieces to the changing rooms to try on! My friends and family came down to celebrate with me and view the collection whilst sipping on a glass of champagne. Overall reactions seemed really positive and eager shoppers snapped up lots of my collection, which was amazing!

Hot new girl dj duo BabyDrum, graced the decks wearing pieces from my collection and looked great. (Thanks girls)! Watch out for exclusive interview to come from the girls.

I had the time of my life and still haven’t come back down to earth yet, it all still feels so surreal and exciting. I have to pinch myself just to double check I'm not dreaming!

Anyway that’s enough from me for now, but I’ll be back with an update soon and I'll tell you all about the launch event in Somerset House.’

 Daisy x

Celebrate Vogue's Fashion Night Out with Warehouse

For the second year running we are celebrating the hottest event in town - Vogue's Fashion Night Out. Thousands of fashionista's will be hitting central London on Wednesday 8th September for fun and fashion.

We are holding a fashion show at our Argyll Street store and wait for it...it's going to be styled by you! That's right, become a stylist for the night and style one of our models in the hottest trends of the season. The winning stylist will get their chance to style their very own Style Studio TV shoot. The top five stylists of the night will win the outfit they styled PLUS, if that wasn't enough there will be a gift with purchase, free drinks and our Warehouse DJ will be spinning the hottest tracks!

Don't miss out on the trendiest ticket in town, see you there from 6-9pm!

 

Warehouse team up with the British Fashion Council Colleges Council

For the second year running we have teamed up with the British Fashion Council Colleges Council for a unique opportunity for one lucky design student. The winning student has won the chance to have her final collection sold through Warehouse stores and Warehouse.co.uk. Daisy Craver is the winner this year and her collection will be launching instore within a matter of weeks so keep your eyes peeled to get your hands on one of these one off pieces.

Check out the video from the panel day to see some of the unique designs from the future faces of fashion.

 

 

Read Daisy's journey with Warehouse here.

Cinch it!

This season is all about nipped in waists. Gone are the days of a plain belt hidden under belt loops, it's time to make a statement round your waist. Cinch in anything from maxi dresses to parka jackets with beautiful belts. 

Agyness Deyn, Nicole Richie and Diane Kruger show us how it's done...

 
Shop all belts here!

Elite Model Look 2010: The final week!

Last week saw the final week of Elite Model Look 2010. As the style partner to the prestigious modelling contest we have visited 10 cities nationwide, snapped thousands of you in our Style Studio and even partied on the sand at T4 on the Beach! From the thousands of girls that have tried their luck at being Elite's next big super model, 100 finalists were selected from the nationwide tours and they have now been whittled down to twelve. The twelve hopefuls embarked upon one of the busiest and most important weeks of their careers before the glittering, catwalk final on Thursday.

The girls arrived in London last Sunday and went straight to a dress fitting for the final catwalk show...

 

Tuesday saw the girls strike a pose in their first photoshoot...

 

On Wednesday the girls headed to our Argyll Street store for style advice and a shopping spree...

 

Thursday was the catwalk final where Emma Mactaggart was crowned as the winner!

 

To read more about the last week,to see all the photos and to shop the catwalk looks click here.

Company Fashion Awards 2010: vote for Warehouse!

 

 

It's that time of year again, the annual Company Fashion Awards. Pledge your vote to us by visiting company.co.uk and voting for us as we are in the running for the following awards:

 

Best Place to Spend £150
Best Bags
Best On-line Shopping
Best Jeans
Best Fashion Retailer

 

 
  

Elite Model Look 2010: T4 On The Beach

Last Sunday we teamed up with the Elite Model Look team once again, got our sunnies on and made our way to Weston Super Mare for T4 On The Beach. The sun was shining, the music was loud and the crowd was ready to party!

  

Girls queued in their hundreds to try their luck at being Elite's next big supermodel as well as getting photographed in our Style Studio.

 

Click here to view the entire gallery

The rain came at the end of the day (typical British weather!) but that didn't stop DJ duo, Example play us out with a great set before we made the journey home.

Out of 150 entrants, 5 semi finalists were selected.

Stay tuned for news on the final!

Warehouse at the Audi Fashion Festival, Singapore

Last month, we showed the very best from our SS10 collection at The Audi Fashion Festival in Singapore. Press & Marketing Director, Lorraine Pringle and International Buyer, Holly Green went along for the rollercoaster ride.

 

Lorraine gives us the thrills and spills of the trip in her insider account…

 

As soon as we arrived in Singapore the pace and the heat were both unmissable. Jet lag and all, we were whisked off to meet our Singapore partners at the fabulous restaurant, The Prime Society. Looking more like a chilled, Ibiza hang out than the modern clean vibe I expected from Singapore (yes I was a Singapore virgin) we chatted about the plans for the next few days and what need to be achieved. It looked like we had a jam-pack few days ahead but thankfully Lisa Chai, our lovely Senior Marketing Manager in Singapore had everything timed to the minute to keep us on track!

 

Day 1: No rest for the wicked!

 

The first day saw Holly styling fifteen models and myself having a day of back-to-back press interviews. I was interviewed by five local magazines, including Singapore Elle and Harpers Bazaar and had the contents of my handbag scrutinised for a feature in Urban Straits magazine (think Sunday Time Style in Singapore). After our busy day, we headed off to the show tent to test the music - seeing the scale of the tent made our excitement (and nerves) grow. The music had just arrived from the UK from the lovely Jeffrey Disaster (for MBC Music) who had done a perfect job! Things were fitting into place and we couldn’t wait for the show!

 

 

We sneaked into the Rauol show that night to settle our nerves and see what the competition was like on the catwalk. Rauol is a great local Singapore designer who we hear through the grapevine may be coming to London this AW (can’t wait for that). After a long day it was time to relax with dinner by the quay and then off to bed to get some needed beauty sleep. 

 

Day 2: Show day!

 

The day kicked off with the show rehearsal followed by more press interviews and hair and make-up briefings with the team. Meanwhile Holly worked on the finishing touches for the show outfits including shoe shopping for models with strangely, large feet! It was then back to the hotel to freshen up and then show time!

 

Rehearsals

The tent was filling up nicely, cocktails were flowing and the atmosphere was buzzy both front and back stage! We showed the SS10 collection together with a number of preview pieces and five pieces that were exclusively produced for the Singapore! There was a sprinkling of Singapore’s famous faces including YES 93.3 radio DJ’s;Lim Peifen, Ivy Tan, Yasmine Cheng. TV personalities, Paul Foster, Kiwi Lim, Linda Black and Oli Pettigrew were also all there soaking up the atmosphere.

 

Backstage

 
   

Pre-show cocktails 

 

  
 

The front row 

 

Following the show we held two after-parties in our Singapore stores. The in-store DJ’s and goody bags proved to be a real hit and went on until the last shopper dropped! The tills were ringing and the exclusives were being snapped up...our work was done!!

 

 

 

The store after-show party 

 

Needless to say, on our last night we managed to squeeze in a trip to Raffles Hotel for a legendary Singapore Sling, chilled out on the terrace at roof top bar, Loof and even had a little boogie at the uber cool, Supper Club.

 

Day 3: Our Work is done!

 

After a quick de-brief over breakfast with our Singapore partners (in which we all expressed our praise and happiness at such a great event), we were treated to an afternoon at The Beauty Emporium spa. Massages and facials relaxed us and got us ready to drift off on the long flight home! Oooh it’s a hard life!

 

We hope you enjoy the video of the show as much as we do…

Part 1

 

Part 2