Warehouse Blog

35 Years of Warehouse Style

This month we're celebrating 35 years of directional and effortless design for the High Street. Throughout the years our in-house design team have created unique pieces in our distinctive and individual handwriting whilst endlessly delivering key trends season after season to our customers.

Our first Warehouse store!

We are continuously creating collection’s that are both young at heart yet grown up and glamorous, from the decadent one shoulder dress to the show stopping birthday dress below.

 

Get yours here...

To celebrate our 35^th birthday in style, we have a month of exciting activities happening in-store and online throughout October with chances to win your shopping, bottles of champagne and gift vouchers. Take a look at all the activity below or click here to take a look.

 

35 YEARS OF STYLE
Show us your Warehouse style from today, yesterday or the past 35 years for your chance to WIN a £250 shopping spree and the chance to style a photo shoot! Enter now

 

#WARESTYLETREATS
Our birthday, your present
For one week you could get treated on Facebook, Twitter, in store and online! Find out more

 

HELP US CREATE THE NEXT 35 YEARS
If you're our biggest fan, we want to hear from you! Tell us your thoughts

 

OUR BIRTHDAY PARTY
On 3rd November, join us for exclusive birthday parties in selected stores - a night not to be missed! RSVP

 

Plus, if you're doing a spot of high street shopping, be sure to check out the amazing displays in store showcasing Warehouse design over the past 35 years!

 

 

Have a read through some of the amazing memories from people that have been inspirational for Warehouse:

Meg Lustman, Warehouse Managing Director

“Warehouse is that it’s grown incredibly. We’ve gone from being a really boutique brand in the late ‘90s with less than thirty stores to now having over 400 stores; and I think to have done  all that with essentially the core values of the business still remaining intact is pretty special.”

Carly Woodgates, Warehouse Buying Office Manager

“Warehouse was always a really aspirational brand. Whilst I was growing up, the cooler girls at school were the ones that had the Warehouse branded bags!”

 

See all our celebration activities and memories from the past 35 years here 

The BFC journey: The Launch!

The morning after the night before and we're still buzzing from the Shivani Chavda for Warehouse launch party!

From (L-R) Emily Smeaton, Jaz our campaign model and Shivani Chavda

 

You couldn't miss the hive of activity at our Argyll Street store from the innovative window display featuring the stunning photography from our photography winner Emily Smeaton to the Shivani Chavda printed 'red' carpet leading our customers into the 'In my wildest dreams...' collection.

With a glass of bubbly on entry, our DJ spinning tracks and bespoke Shivani Chavda nail art from Nail Rock, it was definitely a night not to be missed.

Shivani Chavda Nail Art from Nail Rock!

Get your hands on the exclusive collection here and keep a lookout for more snaps from the night coming soon!

The BFC journey: Shoot day

The big day is finally here!

Emily: We arrived at the beautiful Barbican Conservatory at the Barbican Centre early to help pack the van and race over to unload and start setting up for the shoot. Once the model was ready - my first professional shoot began...

Thankfully by this point my nerves had been replaced by excitement and i couldn't wait to get going. The first look was shot without any problems and soon I was on to the second and then 3rd before lunch. The afternoon went almost as smoothly, there was a small accident with a piece of equipment being blown into a pond, but other than that everything ran to time and I was really enjoying myself!

I'd really like wednesday to happen all over again!

Shivani: Shortly after arriving I was introduced to the hair and make-up artists to brief them on my collection and show them images of how we envisioned the styling to look like. It didn’t take them long to get straight into it, and I watched as Jaz, our model, was transformed into the wild queen of the jungle I had imagined wearing my collection!

After each look was shot, I dressed Jaz in the next and we moved from one spot to another within the garden. It was really lovely seeing someone in my garments again after so long, and the surroundings couldn’t have been more perfect for the campaign.

 
 Keep a lookout for the final images which will be coming soon!