Last Sunday we teamed up with the Elite Model Look team once again, got our sunnies on and made our way to Weston Super Mare for T4 On The Beach. The sun was shining, the music was loud and the crowd was ready to party!
Girls queued in their hundreds to try their luck at being Elite's next big supermodel as well as getting photographed in our Style Studio.
The rain came at the end of the day (typical British weather!) but that didn't stop DJ duo, Example play us out with a great set before we made the journey home.
Out of 150 entrants, 5 semi finalists were selected.
Last month, we showed the very best from our SS10 collection at The Audi Fashion Festival in Singapore. Press & Marketing Director, Lorraine Pringle and International Buyer, Holly Green went along for the rollercoaster ride.
Lorraine gives us the thrills and spills of the trip in her insider account…
As soon as we arrived in Singapore the pace and the heat were both unmissable. Jet lag and all, we were whisked off to meet our Singapore partners at the fabulous restaurant, The Prime Society. Looking more like a chilled, Ibiza hang out than the modern clean vibe I expected from Singapore (yes I was a Singapore virgin) we chatted about the plans for the next few days and what need to be achieved. It looked like we had a jam-pack few days ahead but thankfully Lisa Chai, our lovely Senior Marketing Manager in Singapore had everything timed to the minute to keep us on track!
Day 1: No rest for the wicked!
The first day saw Holly styling fifteen models and myself having a day of back-to-back press interviews. I was interviewed by five local magazines, including Singapore Elle and Harpers Bazaar and had the contents of my handbag scrutinised for a feature in Urban Straits magazine (think Sunday Time Style in Singapore). After our busy day, we headed off to the show tent to test the music - seeing the scale of the tent made our excitement (and nerves) grow. The music had just arrived from the UK from the lovely Jeffrey Disaster (for MBC Music) who had done a perfect job! Things were fitting into place and we couldn’t wait for the show!
We sneaked into the Rauol show that night to settle our nerves and see what the competition was like on the catwalk. Rauol is a great local Singapore designer who we hear through the grapevine may be coming to London this AW (can’t wait for that). After a long day it was time to relax with dinner by the quay and then off to bed to get some needed beauty sleep.
Day 2: Show day!
The day kicked off with the show rehearsal followed by more press interviews and hair and make-up briefings with the team. Meanwhile Holly worked on the finishing touches for the show outfits including shoe shopping for models with strangely, large feet! It was then back to the hotel to freshen up and then show time!
Rehearsals
The tent was filling up nicely, cocktails were flowing and the atmosphere was buzzy both front and back stage! We showed the SS10 collection together with a number of preview pieces and five pieces that were exclusively produced for the Singapore! There was a sprinkling of Singapore’s famous faces including YES 93.3 radio DJ’s;Lim Peifen, Ivy Tan, Yasmine Cheng. TV personalities, Paul Foster, Kiwi Lim, Linda Black and Oli Pettigrew were also all there soaking up the atmosphere.
Backstage
Pre-show cocktails
The front row
Following the show we held two after-parties in our Singapore stores. The in-store DJ’s and goody bags proved to be a real hit and went on until the last shopper dropped! The tills were ringing and the exclusives were being snapped up...our work was done!!
The store after-show party
Needless to say, on our last night we managed to squeeze in a trip to Raffles Hotel for a legendary Singapore Sling, chilled out on the terrace at roof top bar, Loof and even had a little boogie at the uber cool, Supper Club.
Day 3: Our Work is done!
After a quick de-brief over breakfast with our Singapore partners (in which we all expressed our praise and happiness at such a great event), we were treated to an afternoon at The Beauty Emporium spa. Massages and facials relaxed us and got us ready to drift off on the long flight home! Oooh it’s a hard life!
We hope you enjoy the video of the show as much as we do…
follow us on Twitter
Become a Fan