Warehouse Blog

Exclusive celeb launch party for Warehouse Utility!

Tuesday night saw the launch of the much-anticipated Warehouse Utility collection. The exclusive preview party saw London’s coolest girls head down the khaki carpet to the Warehouse flagship store to check out the new season's finest.  

 

 

A collection of khakis and greys washed the shopfloor with its laundered fabrics and heavy embellishment for an edge of rock 'n' roll glamour. The collection perfectly sums up this season's must have urban-military trend   Tom Crane (Sarah Harding’s boyfriend) pumped the music while Jennie Falconer, Laura Whitmore and Angelica Bell got excited over the embellished military jacket and ravaged jerseys. New girl band ‘Girls Can't Catch’ snapped up some outfits to wear for their intense line up of gigs, while Suzie Amy, Holly Valance and Hannah Sandling all looked uber stylish wearing their new Warehouse wardrobe to the party. 

Warehouse first launch in 76 as Warehouse Utility Clothing. This look has been modernised for spring 2010 and from this Warehouse Utility was born.

The Hottest Ticket in Town: The Elle Style Awards

No rest for the wicked! Monday night or not, there was nothing stopping us here at Warehouse attending the Elle Style Awards last night. Fabulous outfits and plenty of drinks were in attendance along with one hell of a stylish crowd. Models, designers, singers, actors and a lot of beautiful others all strutted down the red carpet to the best night in town.

The awards were held in Covent Garden's Grand Connaught Rooms and saw awards going to the effortlessly cool Olsen twins, Claudia Schiffer and Danni Minogue. Fashion royalty, Naomi Campbell was given an Outstanding Contribution Award not only for being a permanent fixture on the fashion scene for decades but for her hard work for the White Ribbon Alliance.

After the ceremony saw the after party, cue individual champagne bottles, beautiful girls handing out divine chocolates and a lot of dancing. We weren't the only ones to hit the dance floor, amongst those cutting shapes were, Alexa Chung, Agyness Deyn, Nicholas Hoult, Daisy Lowe and Pixie Geldof (to name a few!).

Some of the glamour from the red carpet...

 

Pretty pastels, muted tones and lace were worn by the likes of Alexa Chung and Ashley Olsen.

 
Whilst Agyness Deyn opted for graphic, bold stripes. 

Oh what a fabulous, fashionista filled evening had by all.

Jodie Harsh turns 25 and celebrates with Warehouse

Warehouse teamed up with Jodie Harsh to host her glamorous 25th birthday party at the House of St Barnabas on Wednesday night. Here's the story of the night in the words of Lady Harsh herself...

"25 years is a long time to be fabulous for, so I thought I'd throw a party to celebrate my quarter of a century on the planet. I teamed up with my friends at Warehouse, the high street fashionistas for a post-Brits, pre fashion week soiree to end all soirees.

After toying with themes and venues, I knew I should really base the party on Marie Antoinette's court of Versailles - who else has ever been do decadent, aside from yours truly? I imagined cakes, and plenty of them and these were brought to life by Molly Bakes. I imagined fashionista DJ's providing the soundscape and these came in the shape of Kim Jones, PPQ, Kris di Angelis and the Broken Hearts. I wanted the most colourful crowd in London town and in they poured. Matthew Williamson, Mel Blatt, Jamie Winston and Miquita Oliver danced until their feet bleed glitter and guest of honour - my mother, made friends with a seven foot drag queen, the performance artist Scottee and London's coolest stylist Alexis Knox.

As for the drinks - what a choice! There was Harsh Antoinette and Off With Your Head cocktails provided by Ciroc and the champagne was flowing all night (mainly down my neck). The highlight of the evening was two hunks in trunks presenting me with my birthday cake from Warehouse which bore my face - such a nice touch and I honestly wasn't expecting it. It all became very emotional.

I have the best friends and I had the best night. I have no idea how I'll ever top it.

Thank you Warehouse, Jodie hearts you. xx

The birthday gal with Jamie Winstone and Matthew Williamson

The Warehouse ladies, party in style  

Stripes are back!

Whether you work stripes in a nautical way or chanel a Parisian chic feel, stripes are the way forward this spring. The classic bretton stripe is available in an abundance of pieces and colour ways, why not try our Bretton Stripe Top? If that doesn't work then go for a graphic and modern take on the stripe with our Stripe Tuck Top or Yoke Stripe Kimono.

 
 

 
Check out some of our favourite celebs working the print of the season...

 
  Teamed with tailoring by Claudia Schiffer

 
Cropped on Jameela Jamil

 
Sienna Miller works the stripe with a girlie vibe

But the piste de resistance in the stripe stakes has got to be the Stripe Blazer. What with it being featured in Grazia magazine's Fashion Chart it's bound to fly off the shelves so get yours quick!

Style Studio School: How To Do The Trouser

The latest instalment from Style Studio School has arrived - hurrah! This season is all about working and styling separates. A key piece to build your outfit around is the trouser. Whatever your shape or style there is a trouser cut made for you to keep you looking directional and effortlessly cool throughout spring.

We have enlisted the knowledge of Lizanne Harris, Fashion Director at Stylist magazine to give you a masterclass in the art of working the three key trouser shapes for the season.

Click here to view, enjoy!

     

Fix Up, Look Sharp

Tailoring is key this season. Here at Warehouse we have adopted a less 'Melanie Griffith in Working Girl' look and opted for chic and soft tailoring with sharp detailing. Sexy shorts are going to be big this spring and this doesn't relate purely to weekend afternoons, you can rock the short in the office too. The key to the short this season is to keep the fit loose and relaxed with tailored detailing such as pleats or turn-ups. Team with one of our fabulous blazers and you have a confident and up-to-date look for the office, who said office wear had to be boring?

  
 
   

Oversized or cropped, draping fabric or origami pleats - Warehouse have the blazer for you! If shorts aren't your thing why not pair a statement blazer with our Compact Cotton Skinny Trouser for a chic and slender silhouette.

 

The waistcoat with a twist is another hot way to update your work wardrobe. Double breasted, draped and drop front styles all work well with a pretty blouse or tailored shirt. The Pleat Front Oversize Shirt is our favourite this week.