Warehouse Blog

Teen Idol: Singer Alex Roots

Until recently, teen singing sensations in the UK have been rather overshadowed by their American counterparts. Basically, we had Billy and they had Britney - you do the maths. But now they have Miley Cyrus and we have Alex Roots, the 16 year-old blonde ambition who's like the solo version of the Ting Tings with dress sense to rival Ladyhawke. So imagine our joy when she turned up to our recent Christmas press preview wearing this season's iconic drape-front leather jacket and looking every inch the pop-rock-princess-in-the-making! Needless to say, she went cuckoo over our new Rebel Chic trend.

If you haven't yet heard of Alex Roots, you soon will, and if you'd like to steal her style, then we've offered you a sneak peak from her personal Rebel Chic wish list...

 

Shop more from Rebel Chic >

 

Alex is currently on tour supporting the Sugababes. For more info and to hear her music visit www.alexroots.net and www.myspace.com/alexrootsmusic

 

Behind the Scenes at Lovebox

As seen by Catherine Fuller, PA & PR/Marketing Admin Assistant

VV Brown's stylist with lil' ole moi

While our Style Studio was the talk of Lovebox, behind the scenes yours truly was schmoozing with the stars backstage and saving some of the coolest female artists from serious wardrobe malfunctions with a few hot little numbers - former Sugababe, Mutya Buena, was bowing to our gold gladiators so sore were her feet from high heels.

Needless to say, we were pretty fired up backstage by the general vibe - it’s not that often that you are in one place with people playing guitars, being interviewed and looking fab all whilst sipping on champagne!

Hot new music act, MPHO

Backstage highlights on Saturday included seeing Mark Ronson (looking sharp and chic in head-to-toe black and classic Wayfarer sunnies), Simon Le Bon who was uber friendly and posed for photos with almost everyone that asked. VV Brown was milling about in a great sequined jacket and trademark quiffed hair. While Pharrell of N*E*R*D was driven through the rain to perform via golf buggy to avoid the downpour - nice touch!

Florence Welch of Florence & The Machine in the Warehouse backstage area

The ultimate, ultimate moment backstage on Saturday had to be meeting Florence Welch of Florence and the Machine. She looked like a vintage doll with her pale skin, red hair and gorgeous outfit that comprised a very small pair of shorts (she is slim enough to pull these off!) a gorge blouse and a beautiful, cream lace hat, which clearly inspired her Warehouse choices of a cream lace scarf and a cream studded kaftan mini-dress. Keep your eyes peeled for her wearing them!

Meanwhile, the rest of the festival wasn’t letting a little rain ruin the day. As the heavens opened the entire field was branded with Warehouse as everyone got their Warehouse ponchos out. It created a great statement: 'Warehouse is here!!' and the Style Studio turned into a mini rave, with around 200 people all dancing in front of it. A security guy was even offered £20 to let someone in. Now that's what little old moi calls hot!

Warehouse Style Studio carry on despite the rain

Sunday was a (slightly) quieter affair, but still great fun. We met two guys from the New York Dolls, who selected an item each for their wives. Gary Newman was overheard saying he was at the end of a 72-hour bender! Not bad for a 50-or-60-something. Cool new singer MPHO came to see us and selected a criss-cross drape tunic and a pair of black cuffed sandals. All pretty exciting for a now advanced star-spotter, but the true highlight of Sunday had to be meeting Ladyhawke and her band! Ladyhawke (aka Pip Brown) snaffled up a straw trilby - very her I must say - and her band members selected a range of accessories and a drape-front jumpsuit.

Ladyhawke backstage with Warehouse

After a few too many glasses of champers and after packing all of our stuff away, the remaining crew all headed to see Simian Mobile Disco. An awesome set and a great finish to the festival - as you may have guessed, I love, love, loved Lovebox.

 

 

New Season Organic Collection

Graphic panelling? Check.  Futuristic Body-con? Check. Origami folds? Check. Cool graphite palette? Check. The new season Organic collection is arriving and it's rife with fashion-forward hooks, but the best bit is it's made from 100% organic cotton and feels a dream against your skin as well as being kind to the environment. With 6 must-haves already available and more to follow, get in there before it goes.

 

 

Shop Warehouse Organic

 

 

Check out our 25 Years of British Fashion Design Competition winner's blog.

The winner, the lovely Ruth Green, is working with us for 3 months and will be charting the progress of her designs through production until they hit store in September during London Fashion Week. She's updating us regularly, so be sure to keep checking in!

http://blog.warehouse.co.uk/25-years/

Satisfy your festival fashion needs...

As festival season lands well and truly upon us we are all searching for the perfect welly accompaniment, even if we are not going - just because we wish we were!

 

The latest collection, rebel chic embodies the classic festival looks and then takes them a step further, introducing massive trends for A/W 09 such as the rebirth of shoulder pads on jersey dresses, giving an amazing silhouette but maintaining the beautiful drape and feel of jersey.  Studs are also a massive trend on the horizon and were seen at many shows at Graduate Fashion Week this June. They inject an edge and bring the rebel into chic!

The must have for summer nights, whether at a festival or having a BBQ on the beach is the perfect leather jacket. Distressed leather, and classic biker features are given a feminine edge and the cropped shapes are perfect with oversized jersey numbers.

 

 

Essential festival must haves…

The key pieces to see you through this festival season