Consciously Cool - Vogue's Emily Zak on ethical fashion

    

   

Ethical fashion; this used to be a contradiction in terms with colourless hemp sacks being the clothing standard. Thankfully, things are moving on. Not only are ethically produced clothes becoming downright hot, consumer attitude is also shifting towards something altogether more selective and caring. Here, we speak to British Vogue’s Retail Editor, Emily Zak, about the future of ethical fashion as well as our newly launched range, Warehouse Organic. 

Emily, there’s a lot of buzz about ethical fashion in the press right now, but do you think people are actually buying into it?

I think most people are thinking far more carefully about where things come from. The whole process is more important to them and part of what is being invested in – for brands it’s an extension of their image and shows the customer that they care about the world and them. 

How do you view the potential success of ethical clothing on The High Street given that it’s commonly considered more expensive to produce?

The High Street is a key driver when it comes to making fashion more democratic and more accessible. Improving ethical standards across the board may raise prices slightly but I think consumers are ultimately willing to spend where this is offered as an option, especially when it’s as stylish as normal ranges.

What are your favourite pieces from the Warehouse Organic range?

I LOVE all of it, such a great idea!!!

 

 

To shop the full Warehouse Organic collection, click here >

To learn more about Warehouse Cares, our ethical fashion initiative, click here >

Comments

[Ed Hardy]

good