Dublin flagship VIP launch party

Wednesday November 5th 2008 Warehouse celebrated the opening of its latest (and by all accounts pretty darn impressive) flagship store set in the heart of Dublin. OK, we're blowing our own trumpet some, but when 'a humble little soiree' ends up with blanket coverage in the papers the next day (Daily Mail, Express, Sun, Mirror, The Independent, Irish issues) we feel we're entitled to gloat!

Defying all credit crunch misery, the launch party was as glam as it gets with local celebrities pitching up in droves – Irish TV lovelies, Laura Woods, Sinead Desmond, Colette Fitzpatrick and Elaine Crowley made a grand entrance, while the former Miss World, Rosanna Davison, lit up the place with her mega watt smile and gorgeous Warehouse sequinned shift dress.

We spotted a number of partygoers looking simply stunning in the latest pieces from the Gloss and Spotlight collections.

Pictures(clockwise from left to right): Warehouse's Lorraine Pringle & Helen Marshall; Jennifer Maguire; the new shopfront; former Miss Ireland Blathnaid McKenna; Rosanna Davison.

Cocktails courtesy of West Coast Cooler and shape-throwing music aside the overall reception couldn’t have been better: all and sundry loved the bigger store space with its light, airy feeling.

Press photographs: Hair and make-up courtesy of Brown Sugar, Dublin's premier beauty academy

Anything sequinned got a huge thumbs up as did the studded armoury range (nifty club wear looks with studwork and metallic detailing), knitwear, tailoring and the showpiece prom dress – proof we’re all little princesses at heart. The only downside brought to our attention was that the store was rather too close to where most of our guests work, making spontaneous lunchtime shopping rather too easy!

If you live in Dublin or happen to be visiting, click here to find details of our new flagship store, South King Street (next to the Gaiety theatre), Dublin.

Pictures (clockwise from left to right): Colette Fitzpatrick, Sinead Desmon & Elaine Crowley;store interior; Sophie Harris, Chairman of Mosaic Fashions Ireland, Ian Galvin & Warehouse's Lorraine Pringle.